Saint Laurent wanted to be a billion-dollar company. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion We support credit card, debit card and PayPal payments. This generation doesnt appreciate being considered a target. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. At the forefront of this strategy is balance. For more information read our Terms & Conditions and Privacy Policy. In the summer of 2013, Slimane announced his bold decision to rename a fashion house that had been a fixture of the luxury scene for over half a century. Together they weathered a storm of public opprobrium last March, when Frances advertising watchdog asked Saint Laurent to modify two ads created by Mr. Vaccarello after receiving dozens of complaints that they degraded women. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. There are 12 older and 7 younger executives at Kering SA. You have to know where you want to go, she said. You may change your billing preferences at any time in the Customer Center or call In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. Sign up to our newsletter for a truly global perspective on the fashion industry. Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. And though former Creative Director Hedi Slimane was very much a driving force for this transition, it was CEO Francesca Bellettini who ensured the success of such a risky strategy, while also overseeing a radical overhaul of the company from within. Thats critical: Saint Laurent doesnt give into trends, not even to court the sought-after Gen Z customer. This has been a big strength during the pandemic, when tourism stopped. And she doesnt speak French. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. First its for the people of the industry and then its for the people that look at the industry. She established a company culture that fosters creativity, authenticity and agility, driving the consistent dynamism of the House and ensuring an outstanding and sustained growth trajectory, built on solid foundations. Bellettini put a significant value on company culture. One featured a model in a fur jacket and fishnet tights reclining with her legs spread wide open; the other, a model in a leotard and roller-skate stilettos bending over a stool. These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. This is made possible through a leadership style that is confident, but trusting. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. But in spite of this natural reaction, one brand has defied the trend. Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. My Lover, My Son (1970) - IMDb She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. Hear the latest economic, business and market news, as well as global, national, and local news. The brand also completely stopped making public markdowns during the pandemic. Can New Bottega Balance Hype, Heritage and Rapid Growth. 2013 - Present, 2008 - 2013, Buying & Merchandising Director, Selfridges, Creative Director, Tom Ford & Chairman, CFDA, Former Chairman & Chief Executive, Yoox Net-a-Porter Group. Hedi Slimane Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . Creative director Hedi Slimane left to take the reins of Celine and she recruited Vaccarello to succeed him. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. Bellettini was non-hesitant to her reply: That is easy, my team. You could feel the powerful connection Bellettini shares with her team; We work a lot and we also have a lot of fun, she said noting how important this is when working endless hours together. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Leather goods represents the lions share of Saint Laurents sales (71 per cent of the business in 2020), which puts it in the league of brands with the highest percentage. The brands glamorous, sleek aesthetic puts the house in a better position than brands betting on short term fashion trends in a pandemic when consumers seek investment pieces, says Mario Ortelli, managing director of Ortelli & Co. In a world of luxury where theres a shift towards more street, more pop culture, more logos and a very instant reading of our time, Saint Laurent remains faithful to its aesthetic and consistent in its vocabulary, says Institut Franais de la Mode professor Benjamin Simmenauer. She worked at Prada and Helmut Lang prior to. Francesca Bellettini has achieved the impossible with Saint Laurent Bellettini encouraged everyone to always be curious. Although she may not be a fluent French speaker yet, she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country, serves on the executive committee of France's Fdration de la Haute Couture et de la Mode, and in 2019 was elected president of the Chambre Syndicale de la Mode Fminine, the country's governing body for womenswear. Now Dravida, also the firm's chief executive, is conducting research trials to treat a number of debilitatingconditions, including rheumatoid arthritis, muscular dystrophy, and stroke. I said, I met Mr. Bertelli and he offered me the job of my life, and I can leave banking, she recalled. Francesca Bellettini Net Worth (2023) | wallmine The company has a remarkably even worldwide geographical coverage in terms of stores and customers. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. We use Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. I am very proud because our sales associates feel their efforts can make a difference. It was a very ironic, very playful way to present stilettos and boots, she said. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. Indeed, Bellettinis commitment to a balanced approach has made Saint Laurent the star of parent company Kerings vast portfolio of luxury brands. analyse how our Sites are used. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images It makes us simpatico. The worst thing you can do with your teams is to create a culture of fear.. Its effective, also because the name is powerful.. A great sales force can make a difference, in terms of proposing a silhouette. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. Simply log into Settings & Account and select "Cancel" on the right-hand side. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Facebook gives people. An Italian woman who had never run a company, lived in Paris or learned the unwritten codes of French society, she was considered a strange choice to become chief executive of Yves Saint Laurent, the ultimate French brand, in 2013.

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